How to Create Product Ads with AI (Step-by-Step)

How to Create Product Ads with AI (Step-by-Step)

Creating ads used to take teams of designers, copywriters, and video editors.
Now, AI tools can do 80% of that work — faster, cheaper, and often better.

In this step-by-step guide, we’ll show you exactly how to create scroll-stopping AI product ads using tools available on LetsAI.

🧠 Step 1: Plan your ad concept

Before generating anything, define your core idea:

• What’s the product? (e.g. smartwatch, skincare, app)
• Who’s the target audience? (e.g. tech-savvy, lifestyle-focused)
• What’s the emotion you want to trigger? (trust, curiosity, aspiration)
• What platform will you advertise on? (Instagram, YouTube, TikTok, X)

Pro tip: Use AI brainstorming tools like ChatGPT or Notion AI to draft 3–5 creative angles in minutes.

Example prompt:

“Give me 3 ad concepts for a sustainable water bottle targeting health-conscious millennials.”

🎨 Step 2: Generate product visuals with AI

Once you’ve got your idea, it’s time to create product images or scenes.
Use AI image generators that specialize in photorealism and brand visuals.

Top tools for this step:

• Leonardo AI — precise prompt control, great for branded looks
• KREA AI — visual style blending and lighting control
• Firefly — best for product mockups and realistic backgrounds
• Midjourney — cinematic compositions, stunning color depth

Example prompt for Leonardo AI:

“A sleek smartwatch on a marble surface with soft daylight reflections, minimalist background, shot on 50mm lens.”

Pro tip: Always generate several variations, then upscale the best one using Upscale Media or Magnific AI.

✍️ Step 3: Write ad copy that converts

Good visuals grab attention.
Great copy sells the product.

Use AI copywriting tools to generate headline ideas, hooks, and CTAs.

Try:

• Copy.ai — for short hooks and product benefits
• Jasper AI — for storytelling and ad variants
• Writesonic — for platform-specific ads (e.g. Google, Meta, TikTok)

Example prompt:

“Write 5 headline options and 3 CTA lines for a luxury smartwatch ad, tone: confident and aspirational.”

Pro copywriting structure (the AIDA model):

• Attention: “Meet the smartwatch that understands you.”
• Interest: “Track, connect, and thrive — effortlessly.”
• Desire: “Designed for balance, powered by precision.”
• Action: “Shop now with free next-day delivery.”

🎥 Step 4: Turn your visuals into a video ad

Static images work — but short videos convert better.
AI video tools can now animate your product scenes automatically.

Best tools for this step:

• Runway — transform stills into dynamic ad clips
• Pika Labs — perfect for TikTok/Reel-style vertical ads
• Lumen5 — auto-sync text, visuals, and stock footage
• Synthesia — add AI presenters or product voiceovers

Example workflow:

1. Generate product visuals in Firefly or Leonardo.
2. Import to Runway or Pika.
3. Add your AI voice from ElevenLabs.
4. Sync captions and CTA text with your copy.
5. Export 10–15s clips for social feeds.

🎯 Step 5: Generate voiceovers & sound design

Audio makes ads feel real.
Instead of hiring a voice actor, use AI voice tools that sound human and dynamic.

Try:

• ElevenLabs — ultra-realistic voice cloning
• Play.ht — custom tones for brand consistency
• Soundful — background music based on your mood

Example workflow:

• Write your voice script in Copy.ai
• Generate the narration with ElevenLabs
• Add background music in Soundful
• Sync everything in Runway or CapCut

⚙️ Step 6: Edit and export your ad

AI can help automate the final polish:

• Use Runway’s Auto Cut for pacing.
• Add branded text overlays using Canva.
• Test aspect ratios (1:1, 9:16, 16:9) for each platform.

Export checklist:

• Length: 6–15 seconds
• CTA at 3–5s
• Subtitles on
• Brand logo visible
• File format: MP4, 1080x1920 (vertical)

🚀 Step 7: Optimize and test your ad

You’re ready to publish — but AI can also help you test and optimize.

Use:

• AdCreative.ai — auto-generates high-performing ad variations
• Ocoya — schedules and A/B tests content
• Google Ads AI — improves targeting and conversions

Pro tip:
Run 3 versions with different headlines and visuals.
After 3–5 days, keep the top performer and scale your spend.

💡 Bonus: Combine multiple tools into one workflow

🧾 Example: Complete AI Product Ad Workflow (10 minutes)

✅ Final Thoughts

AI ads aren’t just faster — they’re smarter.
You can now go from idea to finished ad in under 15 minutes with zero editing skills.

If you’re ready to start creating:

• Explore top AI ad tools on LetsAI →
• Compare video editors →
• Discover AI copywriting tools →

Explore and compare on LetsAI

• Runway
• Firefly
• Leonardo AI
• Pika Labs
• ElevenLabs